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Promoting Sustainable Mobility

Promoting Sustainable Mobility

As part of the Ecomobility World Festival 2015 in Johannesburg, Executive Director Carlosfelipe Pardo wrote an article titled  “Promoting sustainable mobility – key theoretical and practical issues“. The article looks at how to promote sustainable transport, particularly in changing people’s attitudes and behavior. Pardo therefore proposed different practices to develop a promotion strategy, including analyzing the target population, determining media outlets and messaging for different groups of people.

You can see the full article here and the other technical documents here.